Wholifoods reached out to KONXION wanting to market their brand new product - Buff Bars. The Buff Bar is a protein bar that comes in two varieties containing 18% insect protein. The video was supposed to be marketed towards active people and displayed in all Danish Fitness World gyms. Because of that, there was a lot of focus on speed and high energy when animating the type and products. Throughout this project I was in charge of animating the entire piece.
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